Network Drive is Commercial Radio’s only fully national syndicated Traffic & Travel proposition.
Broadcast across all major radio groups and stations, including Global, Bauer, Wireless Group, Communicorp, Lincs Group, Absolute Radio & talkSPORT.
Traffic & Travel is a key element of all radio stations programming – Over 62% of UK adults tune into their radio every morning to check traffic and travel information (Source: Highways Agency Survey, Feb 05) thus providing a fundamentally important service to listeners, therefore creating an appointment to listen.
Research has shown that commercials within this type of environment have a 48% higher recall than messages within a standard advertising break (source Clark Chapman 2014).
To hear the effectiveness of our advertising opportunity Network Drive, play the clip below.
GTN UK can offer you a commercial opportunity alongside Network Drive’s traffic and travel bulletins; your commercial will be transmitted across 250 commercial radio stations providing national coverage.
Bulletins are broadcast every day between 05:30 – 19:45; predominantly during the peak radio listening times of breakfast and evening-drive, giving access to 80% of all commercial radio’s listeners. (Rajar RSL Q1 2017).
Network Drive offers advertisers the opportunity to utilise the largest network package in the radio industry, delivering a weekly reach of 27 million adults, with impacts converting to 610 TVR’s every week.(Rajar RSL Q1 2017).
In summary, Network Drive offers:
- Prime positioning advertising opportunities
- In a credible environment
- During peak listening
- Providing national coverage
Working closely with our clients and independent research companies, GTN is happy to put the effectiveness of its Network Drive and Entertainment News packages to the test.