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Network Drive

Network Drive is Commercial Radio’s only fully national syndicated Traffic & Travel proposition.
Broadcast across all major radio groups and stations, including Global, Bauer, Wireless Group, Communicorp, Lincs Group, Absolute Radio & talkSPORT.

Traffic & Travel is a key element of all radio stations programming – Over 62% of UK adults tune into their radio every morning to check traffic and travel information (Source: Highways Agency Survey, Feb 05) thus providing a fundamentally important service to listeners, therefore creating an appointment to listen.

Research has shown that commercials within this type of environment have a 48% higher recall than messages within a standard advertising break (source Clark Chapman 2014).

To hear the effectiveness of our advertising opportunity Network Drive, play the clip below.

GTN UK can offer you a commercial opportunity alongside Network Drive’s traffic and travel bulletins; your commercial will be transmitted across 250 commercial radio stations providing national coverage.

Bulletins are broadcast every day between 05:30 – 19:45; predominantly during the peak radio listening times of breakfast and evening-drive, giving access to 80% of all commercial radio’s listeners. (Rajar RSL Q1 2017).

Network Drive offers advertisers the opportunity to utilise the largest network package in the radio industry, delivering a weekly reach of 27 million adults, with impacts converting to 610 TVR’s every week.(Rajar RSL Q1 2017).

In summary, Network Drive offers:

  • Prime positioning advertising opportunities
  • In a credible environment
  • During peak listening
  • Providing national coverage

Working closely with our clients and independent research companies, GTN is happy to put the effectiveness of its Network Drive and Entertainment News packages to the test.

Entertainment News

To hear the effectiveness of our advertising opportunity Entertainment News, play the clip below.

Partnerships

GTN & Primesight launch new partnership initiatives:

After the award winning success of our Lucozade campaign syncing Radio and Out Of Home (OOH), we have teamed up again, to bring you content led digital, audio and visual offerings:

Entertainment News Fame Package

Driving Results